Advertising is all glitter and little truth.
Favor
- Stars are promoting products which most of the time they don’t use, so it’s just like cheating with viewers.
- Advertisers have to depict what customers like, enjoy keeping in mind clients requirements.
- As products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms.
- Most of the time companies over showcase their product qualities which is not fair.
- There are lots of examples like a person eating a chew gum and becomes so cool that girls start following him or take example of a famous perfume, if guys use that perfume girls will start running behind them. All these ads are total fake.
- Advertising is a business and not charity. Companies hire advertisers for promoting their products and it is not vice versa.
Against
- Advertising firms carry responsibility of providing customers with unbiased information about products.
- In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society.
- Ad firms have to develop ethical content to ensure fair deals.
- There are advertisements available which show the notice that it is medically proven or they are having proof.
Conclusion
- Advertisements are somewhat made to attract the customers and some time they might only glitter but sometimes they are true also
Add your point
Points added by members
Added by: MALLIKA RATHOD
Point: ADVERITISING does bring goodwill to d firm obviously... bt these manipulate to earn it more!!!!
Date: 2013-04-24 01:46:13
Point: ADVERITISING does bring goodwill to d firm obviously... bt these manipulate to earn it more!!!!
Date: 2013-04-24 01:46:13
Added by: ds
Point: The above examples pointed out are very true. To add to it , i believe those ads are vulgar
Date: 2013-04-14 08:43:52
Point: The above examples pointed out are very true. To add to it , i believe those ads are vulgar
Date: 2013-04-14 08:43:52
Added by: ANKITA
Point: i think... for selling their product in a gud vy advertisement is imp. bcs without advr. people are unable to knw about that product.but yes i think ...advertisers should be reprsnt the real features of that product bcs if it reprsnt wrong features so it is just like cheating with viewers.....
Date: 2013-04-03 09:43:46
Point: i think... for selling their product in a gud vy advertisement is imp. bcs without advr. people are unable to knw about that product.but yes i think ...advertisers should be reprsnt the real features of that product bcs if it reprsnt wrong features so it is just like cheating with viewers.....
Date: 2013-04-03 09:43:46
Added by: mukesh kumar chu
Point: Advertisement is a way through people know about the product nd there uses. But some times it is glitter 4 example sarukh khan advertising fear cream to see most of the boys started to use that cream.
Date: 2012-12-28 05:53:49
Point: Advertisement is a way through people know about the product nd there uses. But some times it is glitter 4 example sarukh khan advertising fear cream to see most of the boys started to use that cream.
Date: 2012-12-28 05:53:49
Added by: rm
Point: Ya its true... but not always. Ads help the to take the features of the product to the knowledge of the people. But when its fame increases it becomes false.
Date: 2012-11-02 09:23:46
Point: Ya its true... but not always. Ads help the to take the features of the product to the knowledge of the people. But when its fame increases it becomes false.
Date: 2012-11-02 09:23:46
Added by: jay patel
Point: advertisement is the basis and most important step in any organization after the planning, for sustained in the modern market and without advertisement the organizations can's profit as they wish and can,t achieve their goal...
Date: 2012-10-02 04:20:34
Point: advertisement is the basis and most important step in any organization after the planning, for sustained in the modern market and without advertisement the organizations can's profit as they wish and can,t achieve their goal...
Date: 2012-10-02 04:20:34
Added by: prashri
Point: Advertisement is nothig but promotion of that product.there should be glitter then only people will notice it.Its upto us wether to fall for that advertisement or not by using our intelligence.Some ads are not at all true Some ads provide some social message to society.They hire glamourous people for endorsement of their product and they also ready to do that adverticements without noticing the benifits or drawbacks.They dont even try it.Illeterate people get easily targeted due to this.
Date: 2012-05-18 12:35:54
Point: Advertisement is nothig but promotion of that product.there should be glitter then only people will notice it.Its upto us wether to fall for that advertisement or not by using our intelligence.Some ads are not at all true Some ads provide some social message to society.They hire glamourous people for endorsement of their product and they also ready to do that adverticements without noticing the benifits or drawbacks.They dont even try it.Illeterate people get easily targeted due to this.
Date: 2012-05-18 12:35:54
Added by: sarita thakur
Point: advertisement is just the way to attract the customer for a particular product, sometimes ad firms dont care about the facts of the product ....the main motto is that add should be effected.
Date: 2012-04-09 21:23:45
Point: advertisement is just the way to attract the customer for a particular product, sometimes ad firms dont care about the facts of the product ....the main motto is that add should be effected.
Date: 2012-04-09 21:23:45
Added by: md sanaullah gulab
Point: with the help of advertising the company bilk to customer care for improving sail like as big bazar city style etc
Date: 2012-03-20 09:15:31
Point: with the help of advertising the company bilk to customer care for improving sail like as big bazar city style etc
Date: 2012-03-20 09:15:31
Added by: siddharth yamkar.
Point: Advertisement are no`t a bad; It is one vey to atract the piopal; and it is the rual of warld ( duniya zukti hy zukanevala chaye). It is gvte. rooles evry piopal concluad hi`s think freeli.
Date: 2012-03-13 13:50:49
Point: Advertisement are no`t a bad; It is one vey to atract the piopal; and it is the rual of warld ( duniya zukti hy zukanevala chaye). It is gvte. rooles evry piopal concluad hi`s think freeli.
Date: 2012-03-13 13:50:49
Added by: PIYUSH RAVI
Point: advertisers go to any height to prove that their product is the best in the category and the cost of advertizing have to borne by none other than customers.The more the glitter, the more the price would be and sometimes advertizing constitutes more than 30% of the MRP. The costumers must not be fooled by these fake claims. If the product is so good then let the customers decide and they will be certainly appreciated by them.
Date: 2012-03-04 04:25:26
Point: advertisers go to any height to prove that their product is the best in the category and the cost of advertizing have to borne by none other than customers.The more the glitter, the more the price would be and sometimes advertizing constitutes more than 30% of the MRP. The costumers must not be fooled by these fake claims. If the product is so good then let the customers decide and they will be certainly appreciated by them.
Date: 2012-03-04 04:25:26
Added by: Anand kumar singh
Point: Advertising are generally framed as per necessity or priority of the society. As advertising is the strategic invesment for endorsement of new product...its totally depend on consumer.. Whether they purchase or not.with there mindset to satisfy there marginal utility.
Date: 2012-03-01 23:43:56
Point: Advertising are generally framed as per necessity or priority of the society. As advertising is the strategic invesment for endorsement of new product...its totally depend on consumer.. Whether they purchase or not.with there mindset to satisfy there marginal utility.
Date: 2012-03-01 23:43:56
Added by: lavanya
Point: some ad concepts also promote our culture and nationality giving the best picture of humanity and unity sometimes.so there are ads of good concepts.should encourage such ones
Date: 2012-02-27 05:14:52
Point: some ad concepts also promote our culture and nationality giving the best picture of humanity and unity sometimes.so there are ads of good concepts.should encourage such ones
Date: 2012-02-27 05:14:52
Added by: neha s
Point: advertisement is all about buisness..the advertising agencies hire famous actors and actresses for the endorsement of their products who don't even use those products..infact they prefer foreign made goods..and the ad of a boy wearing perfume and girls start running behind him makes us laugh..it is just for entertainment..nothing is for real...it is all upto the customer to buy the right product by his/her intelligence..
Date: 2012-02-22 23:37:41
Point: advertisement is all about buisness..the advertising agencies hire famous actors and actresses for the endorsement of their products who don't even use those products..infact they prefer foreign made goods..and the ad of a boy wearing perfume and girls start running behind him makes us laugh..it is just for entertainment..nothing is for real...it is all upto the customer to buy the right product by his/her intelligence..
Date: 2012-02-22 23:37:41
Added by: Adarsh
Point: now a day many products are spreading in indian market. from which many wonder remedies are existing here who give u false promise such as increase ur hight in 1 year, proliferate ur hair if u r bald etc. that is the voilation of wonder drug and remedies act.
Date: 2012-02-19 05:10:31
Point: now a day many products are spreading in indian market. from which many wonder remedies are existing here who give u false promise such as increase ur hight in 1 year, proliferate ur hair if u r bald etc. that is the voilation of wonder drug and remedies act.
Date: 2012-02-19 05:10:31
Added by: bishwranjan harit
Point: u have deal with this topic in a very proper way ,it's a true fact given topic which u have published here .......... thanks a lot ............
Date: 2012-02-16 01:27:42
Point: u have deal with this topic in a very proper way ,it's a true fact given topic which u have published here .......... thanks a lot ............
Date: 2012-02-16 01:27:42
Added by: Topper
Point: Advertising is a gud way to launching the new product in the market and for increasing the publicity of product .But i think it shuld be repesent the real features of the product and not to show the wrong things which the product cant able to prfom .otherwise it can also lead to bad publicity of the product........
Date: 2012-02-15 12:56:59
Point: Advertising is a gud way to launching the new product in the market and for increasing the publicity of product .But i think it shuld be repesent the real features of the product and not to show the wrong things which the product cant able to prfom .otherwise it can also lead to bad publicity of the product........
Date: 2012-02-15 12:56:59
Added by: Vinod kumar
Point: Advertisement is the way of promoting a product into the market and every company wants that their product's advertisement should be glittering enough to ensure the maximum sale output so , they use all the possible ways they can , not keeping in mind that are these advertisement showing that features that there product actualY have or not. . So the people should be smart enough to interpretate all the truth behind the advertisement before using it .
Date: 2012-02-12 21:25:22
Point: Advertisement is the way of promoting a product into the market and every company wants that their product's advertisement should be glittering enough to ensure the maximum sale output so , they use all the possible ways they can , not keeping in mind that are these advertisement showing that features that there product actualY have or not. . So the people should be smart enough to interpretate all the truth behind the advertisement before using it .
Date: 2012-02-12 21:25:22
Added by: mohit singh
Point: it is a provide best option for the customer to choose a good product in a cheap price
Date: 2012-02-11 21:08:44
Point: it is a provide best option for the customer to choose a good product in a cheap price
Date: 2012-02-11 21:08:44
Added by: zeba
Point: there is both positive nd negative role of advertisement..............when any new product came in d market we know it only through advertisement.........but every time advrt. is not good........just take the example of cosmetics nd shampooes........actors nd actress advertise it nd people got attracted because of their favrt stars......but in reality they never use that for a single time.............
Date: 2012-01-23 10:09:59
Point: there is both positive nd negative role of advertisement..............when any new product came in d market we know it only through advertisement.........but every time advrt. is not good........just take the example of cosmetics nd shampooes........actors nd actress advertise it nd people got attracted because of their favrt stars......but in reality they never use that for a single time.............
Date: 2012-01-23 10:09:59
Added by: Kashika Verma
Point: We should not fully trust on the advertisement but it is the fact that we come to know about various things through advertisement ,..............they are the easy n cheap ay of flow of information.............
Date: 2012-01-14 09:33:36
Point: We should not fully trust on the advertisement but it is the fact that we come to know about various things through advertisement ,..............they are the easy n cheap ay of flow of information.............
Date: 2012-01-14 09:33:36
Added by: Chintan
Point: Point in favour:For the companies,whose brand name is very popular,like INTEL.They need not advertise their product to built brand name because people are already aware of brand,But they do advertising just to keep people updated about short coming products...In such Advertising we see there is something funny parts,kind of glitter this is because such ads will give topic for gossip
Date: 2011-11-20 13:22:53
Point: Point in favour:For the companies,whose brand name is very popular,like INTEL.They need not advertise their product to built brand name because people are already aware of brand,But they do advertising just to keep people updated about short coming products...In such Advertising we see there is something funny parts,kind of glitter this is because such ads will give topic for gossip
Date: 2011-11-20 13:22:53
Added by: Akansha
Point: When a company launches some product in the market then it also thinks of making profit through that business.So advertising has to be glittered to survive in the market.but Consumers should be smart enough to know what is right for him as any product is not best suited for all consumers.
Date: 2011-11-18 10:56:36
Point: When a company launches some product in the market then it also thinks of making profit through that business.So advertising has to be glittered to survive in the market.but Consumers should be smart enough to know what is right for him as any product is not best suited for all consumers.
Date: 2011-11-18 10:56:36
Added by: Debjani
Point: we must not tolerate any deception related to those products which are associated with life and safety of consumer. So our aim should be to discern the category of products
Date: 2011-11-14 14:28:34
Point: we must not tolerate any deception related to those products which are associated with life and safety of consumer. So our aim should be to discern the category of products
Date: 2011-11-14 14:28:34
Added by: bhagyashree
Point: advertisements shd show the reality with some ethics which will make people think.
Date: 2011-11-13 19:52:25
Point: advertisements shd show the reality with some ethics which will make people think.
Date: 2011-11-13 19:52:25
Added by: ARCHANA YADAV
Point: Yes its true advertising is all glitter and little truth, except for those genuinely given by govt., but tell me if a company turns out completely ethical will it survive in the market, it`s a business n must be taken in that sense , a consumer must be smart enough, not to blindly believe them, n must try to find out what is best for them through other sources..
Date: 2011-11-09 22:10:24
Point: Yes its true advertising is all glitter and little truth, except for those genuinely given by govt., but tell me if a company turns out completely ethical will it survive in the market, it`s a business n must be taken in that sense , a consumer must be smart enough, not to blindly believe them, n must try to find out what is best for them through other sources..
Date: 2011-11-09 22:10:24
Added by: nisthula.c.k
Point: it is very useful 4 me at the time of gd thank u 4 helping.............
Date: 2011-09-20 17:24:52
Point: it is very useful 4 me at the time of gd thank u 4 helping.............
Date: 2011-09-20 17:24:52
Added by: Rajdeep
Point: Advertidements are essential for any organization as ours is monopolistic economy where there are goods with almost same quality and quantity but wid little differences but it should be consumer oriented and companies should practice what thay preach
Date: 2011-08-27 14:16:27
Point: Advertidements are essential for any organization as ours is monopolistic economy where there are goods with almost same quality and quantity but wid little differences but it should be consumer oriented and companies should practice what thay preach
Date: 2011-08-27 14:16:27
Added by: madhvi
Point: advertisements gives us the information about different products but they have some drawbacks also like ads of fashionable things detracts the children from their aim they spends their money in purchasing that kind of useless things
Date: 2011-08-21 12:24:41
Point: advertisements gives us the information about different products but they have some drawbacks also like ads of fashionable things detracts the children from their aim they spends their money in purchasing that kind of useless things
Date: 2011-08-21 12:24:41
Added by: sahil sharma
Point: i think some advrtsmnts r really gud or v can se necesry for d people as d ad of condoms n dots or sum odr garlish things coz v dont talk abt dese topics generaly so dese ads is d way to aware d people abt dese things...
Date: 2011-07-21 08:34:31
Point: i think some advrtsmnts r really gud or v can se necesry for d people as d ad of condoms n dots or sum odr garlish things coz v dont talk abt dese topics generaly so dese ads is d way to aware d people abt dese things...
Date: 2011-07-21 08:34:31
Added by: Ganeshan
Point: i think its right because some celebraties are done the advertising and they tell to us buy that product but actually they dont using it.
Date: 2011-07-18 21:02:49
Point: i think its right because some celebraties are done the advertising and they tell to us buy that product but actually they dont using it.
Date: 2011-07-18 21:02:49
Added by: gautam
Point: advertisement is a bussness through this a lot of company introducing people about there product,qualities,basic informatiom etc. so it is not always sure that all ad. Product are not good sometime we seen that the ad. Of maxima watch so maxima is not a duplicate company than why the company giving there ad.on tv if all the ad which is giving on tv is not true
Date: 2011-07-07 12:36:32
Point: advertisement is a bussness through this a lot of company introducing people about there product,qualities,basic informatiom etc. so it is not always sure that all ad. Product are not good sometime we seen that the ad. Of maxima watch so maxima is not a duplicate company than why the company giving there ad.on tv if all the ad which is giving on tv is not true
Date: 2011-07-07 12:36:32
Added by: siddhartha
Point: point in favour:advertisement gives the updated information i.e it gives info of what the new features added to it.
Date: 2011-06-22 13:56:45
Point: point in favour:advertisement gives the updated information i.e it gives info of what the new features added to it.
Date: 2011-06-22 13:56:45
Added by: Roopashree hegde
Point: 1.today we are attendening the groupdiscussion because of the advertisements that the institute has given somewhere.
Date: 2011-05-09 15:00:32
Point: 1.today we are attendening the groupdiscussion because of the advertisements that the institute has given somewhere.
Date: 2011-05-09 15:00:32
Added by: jagjit kour
Point: advertisement is responsible for the sucess of any brand or products it is like mid person between the product and customers where as sometimes it is over fake but at the same time its true and well researched infomation at the same time it make people aware of few sensitive issues regarding prevention from diseases like aids through condoms and promoting family planing through coppert and contraceptive pills dis plans r sucess due to advertisements
Date: 2011-01-10 02:00:01
Point: advertisement is responsible for the sucess of any brand or products it is like mid person between the product and customers where as sometimes it is over fake but at the same time its true and well researched infomation at the same time it make people aware of few sensitive issues regarding prevention from diseases like aids through condoms and promoting family planing through coppert and contraceptive pills dis plans r sucess due to advertisements
Date: 2011-01-10 02:00:01
Added by: Asmita Mulik
Point: Advertisement is a way to promote the products to customers.If we want to attract our customers to our products in this competitive world then thier should require little bit glitter.
We can not blame all the ads in this way because their are some ads which are really true & that only do the work to keep the real qualities in front of customer.
Also their are some advertisement that make awareness in public such as Polio ,Jago grahak Jago,Farmer helplines.
Lastly it depends on the
customer which product to choose because now a days customer is also enough intelligent to make difference from real truth & glitter.
Date: 2010-12-30 08:32:34
Point: Advertisement is a way to promote the products to customers.If we want to attract our customers to our products in this competitive world then thier should require little bit glitter.
We can not blame all the ads in this way because their are some ads which are really true & that only do the work to keep the real qualities in front of customer.
Also their are some advertisement that make awareness in public such as Polio ,Jago grahak Jago,Farmer helplines.
Lastly it depends on the
customer which product to choose because now a days customer is also enough intelligent to make difference from real truth & glitter.
Date: 2010-12-30 08:32:34
Added by: himanshu
Point: advertising incured the product costly by increasing their cost of production
Date: 2010-12-21 00:04:09
Point: advertising incured the product costly by increasing their cost of production
Date: 2010-12-21 00:04:09
Added by: diya
Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.
Date: 2010-11-09 01:09:49
Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.
Date: 2010-11-09 01:09:49
Added by: diya
Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.
Date: 2010-11-09 01:09:49
Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.
Date: 2010-11-09 01:09:49
Added by: pooh
Point: i m also agree with the favour and conclusion part
Date: 2010-11-04 08:49:53
Point: i m also agree with the favour and conclusion part
Date: 2010-11-04 08:49:53
Added by: pooh
Point: i m also agree with the favour and conclusion part
Date: 2010-11-04 08:49:53
Point: i m also agree with the favour and conclusion part
Date: 2010-11-04 08:49:53
Added by: ROHIT SONI
Point: adevertising gives the little truth,but it is the best way for promoting the product.but sometime it become fake for example some fairness cream promising that if they use there product you will glow ur skin within 6 days but it does not happening.
Date: 2010-09-26 13:41:04
Point: adevertising gives the little truth,but it is the best way for promoting the product.but sometime it become fake for example some fairness cream promising that if they use there product you will glow ur skin within 6 days but it does not happening.
Date: 2010-09-26 13:41:04
Added by: Shruti Goel
Point: Advertisements are a way to get to the customers.They are basically designed to influence the customers.Its upto the customers intelligence to buy the product or not.But adverstisments are necessary so that the customers are able to compare select the best of what is available within the market.
Date: 2010-07-25 01:06:39
Point: Advertisements are a way to get to the customers.They are basically designed to influence the customers.Its upto the customers intelligence to buy the product or not.But adverstisments are necessary so that the customers are able to compare select the best of what is available within the market.
Date: 2010-07-25 01:06:39
Added by: raghav dave
Point: advertiement totaly depand uopn the parson..so if they like so it"s truth,,but if they don"t like...so it"s glitter.......
Date: 2010-07-12 20:54:43
Point: advertiement totaly depand uopn the parson..so if they like so it"s truth,,but if they don"t like...so it"s glitter.......
Date: 2010-07-12 20:54:43
Added by: smita raj
Point: There is so much competition today the advertisements have to somewhat unrealistic,but the consumer is intelligent enough to understand the difference between what's fake and what's not.the concerns doing that have to do so in order to increase the sales and survive the cut throat competition.
Date: 2010-05-27 20:25:07
Point: There is so much competition today the advertisements have to somewhat unrealistic,but the consumer is intelligent enough to understand the difference between what's fake and what's not.the concerns doing that have to do so in order to increase the sales and survive the cut throat competition.
Date: 2010-05-27 20:25:07
Added by: imaad
Point: true advertisement r only glitter.. it doesn't matter their objective is to earn more profit and that's wht they do.. but the betterment of the product and the company is to create realistic advertisements
Date: 2010-05-24 13:13:19
Point: true advertisement r only glitter.. it doesn't matter their objective is to earn more profit and that's wht they do.. but the betterment of the product and the company is to create realistic advertisements
Date: 2010-05-24 13:13:19
Added by: neha
Point: advertisements in today's over competitive and marketing world is a necessity but it is a tool which we customers can use to our advantage,it tells us about the choices available to us,ensures that we clinch the best deal....so in my opinion i feel we should extract the truth from the glittery ads and help ourselves
Date: 2010-05-24 13:04:19
Point: advertisements in today's over competitive and marketing world is a necessity but it is a tool which we customers can use to our advantage,it tells us about the choices available to us,ensures that we clinch the best deal....so in my opinion i feel we should extract the truth from the glittery ads and help ourselves
Date: 2010-05-24 13:04:19
Added by: pranav
Point: Advertising is a key tool of marketting in today's time , fake advertising cannot attaract the customer in long run
Date: 2010-05-03 00:37:08
Point: Advertising is a key tool of marketting in today's time , fake advertising cannot attaract the customer in long run
Date: 2010-05-03 00:37:08
Added by: Sangram
Point: Against:Intense advertising may influence people's mind to the extent that they prefer only those product which are being advertised massively and equi potent product is overlooked these techniques hamper the small and mid scale industries to a large extent.
Date: 2010-04-22 09:42:02
Point: Against:Intense advertising may influence people's mind to the extent that they prefer only those product which are being advertised massively and equi potent product is overlooked these techniques hamper the small and mid scale industries to a large extent.
Date: 2010-04-22 09:42:02
Added by: nimisha mahajan
Point: "All that glitters is not gold" but then it could be diamonds or easily affordable American diamonds. The choice lies in the hands of the chooser. Advertisements are making people aware of the myriad of choices available to them and sometimes also about the things which could be a necessity. Due to fierce competitions, obviously they sometimes tend to deceive people by adding little flawed details. But then consumer is also becoming more aware and has ability to choose cautiously.
Date: 2009-12-30 16:32:25
Point: "All that glitters is not gold" but then it could be diamonds or easily affordable American diamonds. The choice lies in the hands of the chooser. Advertisements are making people aware of the myriad of choices available to them and sometimes also about the things which could be a necessity. Due to fierce competitions, obviously they sometimes tend to deceive people by adding little flawed details. But then consumer is also becoming more aware and has ability to choose cautiously.
Date: 2009-12-30 16:32:25