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Advertising is all glitter and little truth.


  • Celebrities are promoting products which most of the time they don't use, so it's like cheating with viewers.

  • Advertisers have to depict what customers like, enjoy keeping in mind clients requirements.

  • As products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms.

  • Most of the time companies over showcase their product qualities which is not fair.

  • There are lots of examples like a person eating a chew gum and becomes so cool that girls start following him or take example of a famous perfume, if guys use that perfume girls will start running behind them. All these ads are total fake.

  • Advertising is a business and not charity. Companies hire advertisers for promoting their products and it is not vice versa.


  • Advertising firms carry responsibility of providing customers with unbiased information about products.

  • In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society.

  • Ad firms have to develop ethical content to ensure fair deals.

  • There are advertisements available which show the notice that it is medically proven or they are having proof.


  • Advertisements are somewhat made to attract the customers and some time they might only glitter but sometimes they are true also

Contributed by: Studyfreak

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Points added by members

Added by: amit baluni


against : i think that advertisers are wrong because sometimes they know full information about the product but tell us only 4to5 points about it and like you know that pan masala and tambaccu is not

Date: 2016-07-29 06:19:22

Added by: kritika

Point: in favour , it would be good to say that advertisements is the basic source from where common people come to know about the new products available in the market, about their price and all that.Those who do not use internet they have the only television as a source.

Date: 2015-08-14 00:01:11

Added by: Nousheen

Point: advertisement is imp becoz it a very good platform for seller and also buyer If i do not know about the product so how can i brought like e Commerce idustry grows becos they do adverties on tv such as Snapdeals , Flipcart and many

Date: 2014-10-31 21:17:40

Added by: santosh prajapati

Point: advertisement is important part of a business and it makes business success and bright. in case not only business but also it useful for our life as well as whole world. so we can say it is like a gold.

Date: 2014-01-13 00:55:51

Added by: Jyoti pandey

Point: If any advertiser give more info about the product which is neccessarily not true then i think it is not his fault because if alladvertiser give correct info about its product then customer cannot learn to fight against any exeption

Date: 2013-10-20 09:45:40

Added by: Jyoti pandey

Point: Advertiser wants to sell its product by hook or crook which is not right

Date: 2013-10-19 09:43:27

Added by: ANKITA

Point: i think... for selling their product in a gud vy advertisement is imp. bcs without advr. people are unable to knw about that product.but yes i think ...advertisers should be reprsnt the real features of that product bcs if it reprsnt wrong features so it is just like cheating with viewers.....

Date: 2013-04-03 09:43:46

Added by: mukesh kumar chu

Point: Advertisement is a way through people know about the product nd there uses. But some times it is glitter 4 example sarukh khan advertising fear cream to see most of the boys started to use that cream.

Date: 2012-12-28 05:53:49

Added by: rm

Point: Ya its true... but not always. Ads help the to take the features of the product to the knowledge of the people. But when its fame increases it becomes false.

Date: 2012-11-02 09:23:46

Added by: jay patel

Point: advertisement is the basis and most important step in any organization after the planning, for sustained in the modern market and without advertisement the organizations can's profit as they wish and can,t achieve their goal...

Date: 2012-10-02 04:20:34

Added by: prashri

Point: Advertisement is nothig but promotion of that product.there should be glitter then only people will notice it.Its upto us wether to fall for that advertisement or not by using our intelligence.Some ads are not at all true Some ads provide some social message to society.They hire glamourous people for endorsement of their product and they also ready to do that adverticements without noticing the benifits or drawbacks.They dont even try it.Illeterate people get easily targeted due to this.

Date: 2012-05-18 12:35:54

Added by: sarita thakur

Point: advertisement is just the way to attract the customer for a particular product, sometimes ad firms dont care about the facts of the product ....the main motto is that add should be effected.

Date: 2012-04-09 21:23:45

Added by: md sanaullah gulab

Point: with the help of advertising the company bilk to customer care for improving sail like as big bazar city style etc

Date: 2012-03-20 09:15:31

Added by: siddharth yamkar.

Point: Advertisement are no`t a bad; It is one vey to atract the piopal; and it is the rual of warld ( duniya zukti hy zukanevala chaye). It is gvte. rooles evry piopal concluad hi`s think freeli.

Date: 2012-03-13 13:50:49


Point: advertisers go to any height to prove that their product is the best in the category and the cost of advertizing have to borne by none other than customers.The more the glitter, the more the price would be and sometimes advertizing constitutes more than 30% of the MRP. The costumers must not be fooled by these fake claims. If the product is so good then let the customers decide and they will be certainly appreciated by them.

Date: 2012-03-04 04:25:26

Added by: Anand kumar singh

Point: Advertising are generally framed as per necessity or priority of the society. As advertising is the strategic invesment for endorsement of new product...its totally depend on consumer.. Whether they purchase or not.with there mindset to satisfy there marginal utility.

Date: 2012-03-01 23:43:56

Added by: lavanya

Point: some ad concepts also promote our culture and nationality giving the best picture of humanity and unity there are ads of good concepts.should encourage such ones

Date: 2012-02-27 05:15:28

Added by: lavanya

Point: some ad concepts also promote our culture and nationality giving the best picture of humanity and unity there are ads of good concepts.should encourage such ones

Date: 2012-02-27 05:14:52

Added by: neha s

Point: advertisement is all about buisness..the advertising agencies hire famous actors and actresses for the endorsement of their products who don't even use those products..infact they prefer foreign made goods..and the ad of a boy wearing perfume and girls start running behind him makes us is just for entertainment..nothing is for is all upto the customer to buy the right product by his/her intelligence..

Date: 2012-02-22 23:37:41

Added by: Adarsh

Point: now a day many products are spreading in indian market. from which many wonder remedies are existing here who give u false promise such as increase ur hight in 1 year, proliferate ur hair if u r bald etc. that is the voilation of wonder drug and remedies act.

Date: 2012-02-19 05:10:31

Added by: bishwranjan harit

Point: u have deal with this topic in a very proper way ,it's a true fact given topic which u have published here .......... thanks a lot ............

Date: 2012-02-16 01:27:42

Added by: Topper

Point: Advertising is a gud way to launching the new product in the market and for increasing the publicity of product .But i think it shuld be repesent the real features of the product and not to show the wrong things which the product cant able to prfom .otherwise it can also lead to bad publicity of the product........

Date: 2012-02-15 12:56:59

Added by: Vinod kumar

Point: Advertisement is the way of promoting a product into the market and every company wants that their product's advertisement should be glittering enough to ensure the maximum sale output so , they use all the possible ways they can , not keeping in mind that are these advertisement showing that features that there product actualY have or not. . So the people should be smart enough to interpretate all the truth behind the advertisement before using it .

Date: 2012-02-12 21:25:22

Added by: mohit singh

Point: it is a provide best option for the customer to choose a good product in a cheap price

Date: 2012-02-11 21:08:44

Added by: zeba

Point: there is both positive nd negative role of advertisement..............when any new product came in d market we know it only through advertisement.........but every time advrt. is not good........just take the example of cosmetics nd shampooes........actors nd actress advertise it nd people got attracted because of their favrt stars......but in reality they never use that for a single time.............

Date: 2012-01-23 10:09:59

Added by: Kashika Verma

Point: We should not fully trust on the advertisement but it is the fact that we come to know about various things through advertisement ,..............they are the easy n cheap ay of flow of information.............

Date: 2012-01-14 09:33:36

Added by: Chintan

Point: Point in favour:For the companies,whose brand name is very popular,like INTEL.They need not advertise their product to built brand name because people are already aware of brand,But they do advertising just to keep people updated about short coming products...In such Advertising we see there is something funny parts,kind of glitter this is because such ads will give topic for gossip

Date: 2011-11-20 13:22:53

Added by: Akansha

Point: When a company launches some product in the market then it also thinks of making profit through that business.So advertising has to be glittered to survive in the market.but Consumers should be smart enough to know what is right for him as any product is not best suited for all consumers.

Date: 2011-11-18 10:56:36

Added by: Debjani

Point: we must not tolerate any deception related to those products which are associated with life and safety of consumer. So our aim should be to discern the category of products

Date: 2011-11-14 14:28:34

Added by: bhagyashree

Point: advertisements shd show the reality with some ethics which will make people think.

Date: 2011-11-13 19:52:25


Point: Yes its true advertising is all glitter and little truth, except for those genuinely given by govt., but tell me if a company turns out completely ethical will it survive in the market, it`s a business n must be taken in that sense , a consumer must be smart enough, not to blindly believe them, n must try to find out what is best for them through other sources..

Date: 2011-11-09 22:10:24

Added by: nisthula.c.k

Point: it is very useful 4 me at the time of gd thank u 4 helping.............

Date: 2011-09-20 17:24:52

Added by: Rajdeep

Point: Advertidements are essential for any organization as ours is monopolistic economy where there are goods with almost same quality and quantity but wid little differences but it should be consumer oriented and companies should practice what thay preach

Date: 2011-08-27 14:16:27

Added by: madhvi

Point: advertisements gives us the information about different products but they have some drawbacks also like ads of fashionable things detracts the children from their aim they spends their money in purchasing that kind of useless things

Date: 2011-08-21 12:24:41

Added by: sahil sharma

Point: i think some advrtsmnts r really gud or v can se necesry for d people as d ad of condoms n dots or sum odr garlish things coz v dont talk abt dese topics generaly so dese ads is d way to aware d people abt dese things...

Date: 2011-07-21 08:34:31

Added by: Ganeshan

Point: i think its right because some celebraties are done the advertising and they tell to us buy that product but actually they dont using it.

Date: 2011-07-18 21:02:49

Added by: siddhartha

Point: point in favour:advertisement gives the updated information i.e it gives info of what the new features added to it.

Date: 2011-06-22 13:56:45

Added by: Roopashree hegde

Point: we are attendening the groupdiscussion because of the advertisements that the institute has given somewhere.

Date: 2011-05-09 15:00:32

Added by: jagjit kour

Point: advertisement is responsible for the sucess of any brand or products it is like mid person between the product and customers where as sometimes it is over fake but at the same time its true and well researched infomation at the same time it make people aware of few sensitive issues regarding prevention from diseases like aids through condoms and promoting family planing through coppert and contraceptive pills dis plans r sucess due to advertisements

Date: 2011-01-10 02:00:01

Added by: himanshu

Point: advertising incured the product costly by increasing their cost of production

Date: 2010-12-21 00:04:09

Added by: diya

Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.

Date: 2010-11-09 01:09:49

Added by: diya

Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.

Date: 2010-11-09 01:09:49

Added by: pooh

Point: i m also agree with the favour and conclusion part

Date: 2010-11-04 08:49:53

Added by: pooh

Point: i m also agree with the favour and conclusion part

Date: 2010-11-04 08:49:53

Added by: ROHIT SONI

Point: adevertising gives the little truth,but it is the best way for promoting the product.but sometime it become fake for example some fairness cream promising that if they use there product you will glow ur skin within 6 days but it does not happening.

Date: 2010-09-26 13:41:04

Added by: Shruti Goel

Point: Advertisements are a way to get to the customers.They are basically designed to influence the customers.Its upto the customers intelligence to buy the product or not.But adverstisments are necessary so that the customers are able to compare select the best of what is available within the market.

Date: 2010-07-25 01:06:39

Added by: raghav dave

Point: advertiement totaly depand uopn the if they like so it"s truth,,but if they don"t it"s glitter.......

Date: 2010-07-12 20:54:43